Spotify deal could be announced this week.

 

The executive leadership of the streaming music reproduction company was watching the match between the Barça team and Atleti

The leadership of Spotify, with vice president Juli Guiu, in the Camp Nou box

 Martha Ramon

On the occasion of the match against Atlético, the vice president of Barça Juli Guiu, responsible for the marketing area, had as guests on the box the executive leadership of Spotify, with whom it is hoped that a sponsorship agreement will be reached this week. In fact, from the club they admit that this week it could be announced.

FC Barcelona and Spotify continue to make progress day by day in their negotiations, close to reaching an agreement for the music streaming company to become a sponsor of the Barça club and the main advertiser of the first team shirt , in line with what was revealed by this newspaper on January 22.

In addition, the Swedish company aims for more assets. As Catalunya Ràdio explained, Spotify also wants to assume the 'title rights' of the Camp Nou, that is, to give the Barça stadium a surname. And as MD has been able to learn from sources in the negotiation, the Swedish company also intends to have more presence, specifically in two supports that are also very mediatic: the shirt of the women's team champion of the League, Cup and Champions League, and on the back first team training jersey


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